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1 domestic brand
марк. отечественный бренд, отечественная торговая марка ( торговая марка отечественного товара)See: -
2 domestic brand
Реклама: отечественная марка, отечественный сорт -
3 domestic brand
Англо-русский словарь по пищевой промышленности > domestic brand
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4 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
5 domestic
1. прил.1)а) общ. домашний; семейныйdomestic cares [functions\] — обязанности по дому, домашние дела
See:domestic account 3), domestic labour, domestic partnership, 1), domestic violence, domestic relations order, domestic purposes benefitб) общ. бытовой (для домашнего потребления, в отличие от промышленного потребления)See:в) общ. домоседливый; любящий семейную жизньdomestic man [woman\] — домосед [домоседка\]
2)а) общ. внутренний ( находящийся или происходящий внутри страны или предприятия)domestic airport — внутренний аэропорт, аэропорт внутренних авиалиний
See:domestic account 1), domestic acquisition, domestic advertising, domestic affairs, domestic agreement, domestic analogy, domestic bill, domestic bond, domestic commerce, domestic consumption, domestic debt, domestic demand, domestic diplomacy, domestic distortion, domestic exchange ratio, domestic interest shock, domestic interest rate shock, domestic investment, domestic loan, domestic market 1), domestic marketer, domestic marketing, domestic merger, domestic outlet, domestic policy, domestic politics, domestic price, domestic public debt, domestic revenue effect, domestic resources, domestic savings, domestic subsidy, domestic support, domestic trade, Domestic Policy Councilб) общ. местный, отечественныйSee:domestic account 2), domestic applicant, domestic brand, domestic business, domestic company, domestic corporation, domestic currency, domestic exports, domestic food, domestic goods, domestic invention, domestic licensing, domestic market 2), domestic ordering, domestic owner, domestic patent, domestic production, domestic products, 2),в) сокр. D межд. эк., амер. местный* (один из статусов, присваиваемых товарам при допуске их в зону внешней торговли; этот статус присваивается товарам, которые были выращены или произведены на территории США либо ранее были ввезены на территорию США и прошли таможенную очистку (т. е. импортные товары, по которым были уплачены все причитающиеся пошлины и налоги))See:3) общ. домашний, прирученный ( о животных)2. сущ.1) общ. (домашняя) прислуга, слуги2) мн., эк., амер. товары отечественного производстваSee:import 1. 2) -
6 brand
1. марка; клеймо; торговый знак2. сорт; класс -
7 account service for Sochi 2014 domestic sponsors
- обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
Оргкомитет «Сочи-2014» намерен предоставлять национальным спонсорам первоклассные услуги и оказывать им гостеприимство высочайшего уровня. Ключевыми областями обслуживания являются следующие:
• общее администрирование и управление связями со спонсорами;.
• организация и проведение рабочих встреч со спонсорами (раз в полгода);
• разработка и управление ходом реализации Программы признания спонсоров;
• создание механизма утверждения обозначений и символики для программы маркетинговой коммуникации;
• деятельность по предотвращению теневого маркетинга и обеспечение защиты бренда;
• представительские услуги спонсорам на объектах Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
account service for Sochi 2014 domestic sponsors
Sochi 2014 is committed to providing exceptional service and hospitality to its sponsors. The key areas of service include:
• overall administration and management of sponsor relationship
• organization and management of sponsor workshops semi-annually
• development and management of Sponsor recognition program
• approval of imagery and marks for marketing communications activity
• oversight for ambush marketing and brand protection
• sponsor and venue hospitality
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > account service for Sochi 2014 domestic sponsors
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
11 distributor
сущ.торг. дистрибьютор (независимая организация оптовой торговли, закупающая товары за свой счет и впоследствии продающая эти товары всем заинтересованным покупателям, включая других оптовиков, розничных торговцев, конечных потребителей, и обычно предоставляющая такие услуги, как демонстрация, поставка, кредитование, допродажное и послепродажное обслуживание и т. д.); распространитель ( товаров)End users do not usually buy from a distributor; they buy from retailers or dealers. — Конечные пользователи обычно не покупают у дистрибьютора, а приобретают товары у розничных торговцев или дилеров.
Syn:See:door-to-door distributor, exclusive distributor, export distributor, film distributor, house-to-house distributor, import distributor, industrial distributor, local distributor, national distributor, sole distributor, truck distributor, wholesale distributor, distributor brand, distributor's brand, distributor's house brand, network of distributors, Agent/Distributor Service, National Association of Wholesaler-Distributors, wholesaler, service wholesaler, manufacturer's customer, store brand, distribution firm, distribution network, door-to-door distribution, distributorship, sales agent
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дистрибьютор: независимый оптовый торговец, продающий товары всем потребителям, включая др. оптовиков, розничных торговцев, конечных потребителей, и предоставляет такие услуги, как демонстрация, поставка, кредитование; = service wholesaler.* * *. независимый посредник (частное лицо или фирма), осуществляющий оптовые закупки продукции у крупных производителей и ее сбыт потребителям; как правило, Д. обеспечивает хранение товара и его подготовку к непосредственному использованию, потреблению. . Словарь экономических терминов 1 .* * *дистрибью тор; распределительнезависимый посредник или один из цепочки посредников, который специализируется на доведении товаров или услуг, предлагаемых производителями, до потребителей -
12 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National 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Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
13 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
14 product
1) продукт; продукция, изделие; фабрикат2) результат3) мат. произведение4) иногда товар -
15 stigma
ˈstɪɡmə сущ.
1) ист. выжженное клеймо( у преступника)
2) бесславие, бесчестье, позор, пятно (about, to) to attach a stigma to ≈ запятнать( что-л.) a stigma attaches to ≈ позор (быть каким-л. или делать что-л.) No stigma attaches to being poor. ≈ Бедность ≈ не порок. There is no stigma to being poor. ≈ Бедность ≈ не порок. Syn: shame, disgrace, blot, brand, mark, stain, taint
3) а) обыкн. мн.;
церк. стигматы б) шрам, рубец
4) бот. рыльце Syn: stigmata клеймо позора - to leave a * upon one's family запятнать честь семьи - the * attached to domestic service непрестижность работы домашней прислуги (историческое) стигма( в Древней Греции - клеймо на теле раба или преступника) - a red-hot * свежевыжженное клеймо пятно или язва, шрам, рубец ( на теле) - his face was disfigured by a deep-grooved * его лицо было обезображено глубоким шрамом pl (медицина) (религия) стигматы, стигмы (зоология) стигма, дыхальце (ботаника) рыльце (пестика) stigma (pl -s, -ta) ист. выжженное клеймо (у преступника) ~ позор, пятно ~ бот. рыльце ~ (pl -ta;
обыкн. pl) церк. стигматы -
16 internal
прил.1) общ. внутренний (находящийся внутри какого-л. объекта или субъекта)2) эк., пол. внутренний, национальный, отечественный ( осуществляемый внутри страны)Syn:See:internal affairs, internal balance, internal colonialism, internal colonization, internal commerce, internal convertibility, internal credit б), internal debt, internal issue, internal market 1) б), 2) б), 3) б), internal migration, internal policy, internal price, internal public debt, internal revenue bonded warehouse, internal service fund, internal trade, internal value3) эк. внутренний, внутрифирменный ( имеющий место внутри компании); штатный ( о сотрудниках компании)Syn:See:internal accounting, internal accounting control, internal accounts, internal appointment, internal audience, internal audit, internal auditor, internal bond, internal brand, internal capital generation rate, internal change forces, internal check, internal clientele, internal communications, internal competition, internal consultant, internal control, internal credit а), internal customer, internal diseconomies of scale, internal document, internal economies of scale, internal efficiency, internal environment, internal expansion, internal failure, internal financing, internal funding, internal funds, internal growth, internal information, internal job market, internal labour market, internal lead time, internal market 4) а), internal memo, internal method, internal operation, internal organization, internal promotion, internal rate of return, internal rating, internal recruiting, internal reporting, internal transaction, internal variable, internal float, internal lead time4) псих., соц. внутренний ( происходящий внутри человека)Syn:See:* * *. . Словарь экономических терминов . -
17 life cycle
тж. lifecycleа) общ. (совокупность явлений, составляющих законченный круг развития, т. е. совокупность всех стадий от возникновения до прекращения существования какого-л. объекта, субъекта или явления)See:б) соц. (совокупность стадий, через который проходит человек в своей жизни: рождение, детство, взросление и т. д.)See:age and life-cycle segmentation, domestic cycle, family life cycle, life-cycle theory, life-cycle fundв) марк. = product life cycleSee:г) (период времени от размещения рекламного объявления или начала рекламной кампании до прекращения положительной реакции на данное объявление или кампанию и отказа от продолжения кампании или использования данного объявления)2) эк. срок службы оборудованияSee:* * ** * *срок службы; ресурс; время существования; срок эксплуатации; жизненный цикл. . Словарь экономических терминов . -
18 producer
сущ.1) эк. производитель, изготовитель; поставщикagricultural producer — сельскохозяйственный производитель, производитель сельскохозяйственных товаров
industrial producer — производитель промышленных товаров, промышленник
domestic [foreign\] producers — отечественные [иностранные\] производители
battery-egg producer — птицевод, применяющий клеточную систему при производстве яиц
rabbit meat producer — фермер, занимающийся мясным кролиководством
suckled calf producer — поставщик молочных телят, выращенных на подсосе
table-poultry producer — птицевод, занимающийся производством мясной птицы
See:big producer, brand producer, direct producer, energy producer, export producer, generic producer, immediate producer, insurance producer, intermediate producer, marginal producer, small producer, wealth producer, producer advertising, producer country, producer durable goods, producer durables, producer factory, producer goods, producer input prices, producer market, producer output prices, producer price, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, producer utility, producers' cooperative, producer's flow, producers goods, producer's goods, producers' goods, producer's point, producer's price, producer's risk, producers surplus, producer's surplus, producers' surplus, producers' value, producer-driven commodity chain, producer-driven global commodity chain, producer-retailer, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. продюсер (лицо, осуществляющее финансовую, техническую, материальную поддержку организации съемок кинофильма, телевизионной передачи или постановки спектакля)Syn:See:3) страх., амер. = insurance producerSee:
* * *
производитель, промышленник; предприятие. -
19 value
1. сущ.1)а) общ. ценность; важность, значимость; полезность (степень важности чего-л. для отдельного человека или сообщества; не измеряется в каких-л. единицах, хотя ценности разных сущностей могут сравниваться друг с другом)to set too high a value upon smth./smb. — переоценивать что-л. или кого-л.
Syn:See:advertising value, aesthetic value, attention value, brand value, consumer value, customer value 2), good-value strategy, marketing value, perceived value, sentimental value, symbolic value, value for money, value in use, value marketing, of valueб) мн., cоц. ценности (представления субъекта, общества, класса, социальной группы о главных целях жизни и работы, а также об основных средствах достижения этих целей; формируются на основе потребностей и интересов)See:2) эк. ценность, стоимость, оценка, цена (оценка какого-л. актива в денежных единицах для целей учета, налогообложения, финансового или маркетингового анализа и т. п.; отражает выгоду, которую владелец актива может извлечь из него, поэтому для перевода предпочтительно использовать слово "ценность", а не "стоимость", которое имеет также значение "затрат", которые связаны с каким-л. активом)Syn:See:CHILD [object\]: arrived damaged value, assemblage value, at-site value, entry value 1), going-concern value, intangible value, tangible value, theoretical value of a right, time value of money CHILD [method\]: abandonment value, accreted value, acquisition value, actual cash value, actuarial value, agreed value, amortized value, annual value, appraised value, auction value, balance-sheet value, book value, capitalized value, cash value, cash surrender value, computed value, constructed value, conversion value, customer value, declared value, deductive value, domestic value, dutiable value, entered value, entry value 2), exit value, external value, face value, fair value, foreign market value, future value, insured value, internal value, intrinsic value, invoice value, lifetime value, liquidating value, market value, maturity value, net asset value, par value, present value, producers' value, rateable value, residual value, sale value, sound value, stated value, statistical value, surrender value, tax value, tax-appraised value, terminal value, time value, trade-in value, transaction value, value for duty, value broker, value analysis, value analyst, value consultant, customs value, declared value, Brussels Definition of Value, computed value method, deductive value method, loan-to-value ratio, agreed-value insurance DERIVED: high-value, low-value3) маркс. стоимость, ценность (количество труда, необходимого для производства продукта; непосредственно ненаблюдаемое внутренне присущее каждому товару свойство; измеряется общественно-необходимыми затратами труда на его производство; дореволюционный и современный вариант перевода на русский язык — "ценность"; в советское время переводилось исключительно как "стоимость")See:4) мат., комп. величина, значениеSee:2. гл.1) общ. оценивать, производить оценку, устанавливать цену ( в денежном эквиваленте)The parties agreed to employ an appraiser to value the company. — Стороны согласились нанять оценщика, чтобы оценить компанию.
2) общ. дорожить, ценить, быть высокого мнения, отдавать должное; гордиться, хвалитьсяWe value highly the many long-term business relationships we enjoy with both current and past clients. — Мы высоко ценим многие из наших долгосрочных деловых связей, которые мы поддерживаем как с ныне существующими, так и с бывшими клиентами.
Syn:
* * *
1) ценность, стоимость, рыночная цена товара, финансового инструмента, актива, услуги, права; 2) сумма, денежный эквивалент актива, обязательства, сделки; см. appraisal; 3) оценивать.* * *• /vt/ оценивать• 1) стоимость; 2) ценность* * *достоинства; стоимость; ценность. . Словарь экономических терминов .* * *Ценные бумаги/Биржевая деятельностьпланируемая (в отличие от реальной) цена сделки -
20 owner
обладатель, владелец; собственник- owner of design
- owner of firm
- owner of trademark
- brand owner
- copyright owner
- defensive publication owner
- domestic owner
- first owner of copyright
- foreign owner
- former owner
- initial owner
- joint owner
- know-how owner
- legal owner
- original owner
- outright owner
- part owner
- patent owner
- prior-patent owner
- project owner
- real owner
- registered owner
- rightful owner
- sole owner
- territorial owner
- true owner
- 1
- 2
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